Now more than ever marketers are on the frontline. It is important that we play a leading role in guiding our businesses successfully out of the recession and in the future. As always, to do so depends upon our ability to get customers spending.
This research provides insights for retail and financial services marketers alike into the mindset of their customers at a time when understanding them is more important than ever. So,
Who is Britain's most trusted retailer?
Who is Britain's most trusted financial services brand?
What are the main reasons that consumers give for making these decisions?
What types of communications do people think help them form these positive association?
With different types of brands now competing strongly in the financial services sector who do consumers say they’ll be prepared to trust with their money in the future?
Download the report for answers to these questions and further market insights by age, social grouping, gender and region.
So what do you think? Is this research useful to you? Does it reflect your own experiences?
Have you drawn any interesting conclusions of your own from it?